EST. SANTA CRUZ, CA

Outdoor Lifestyle Rep

Independent sales rep connecting surf, bike, fish, and snow brands with the independent shops that carry them — up and down the coast and beyond.

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SurfBikeFishSnow
Line Card

Brands I Represent

The lines I carry into shops today, with more joining the roster soon.

Old Guys RuleEven if you don't think you're an old guy yet, you'll grow into it!

Apparel & lifestyle goods for the 40 and over outdoor lifestyle guys.

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Living In SunshineNow Repping

Premium outdoor and surf gear — flagship Go Hammock and accessories.

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Eagle PeakNow Repping

Canopy / shade products (onboarding).

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Big FishComing soon

Confirmed represented line; commercial terms not yet configured.

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Tools

Command Centers

Field tools for running the territory. Each app has its own sign-in.

Rep Command Center

Catalog, prospect directory, call pipeline, and order tools for the road.

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Get In Touch

Let's talk territory.

office@justinfassio.com
© 2026 Justin Fassio · Santa Cruz, CASurf · Bike · Fish · Snow